KPMG: Marketing and security leaders need to collaborate to safeguard and grow brand trust

Sheryl_Wharff

New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage

The CMO Council, in partnership with KPMG, released a new report, entitled “Marketing & Data Security: The Unlikely Brand Building Partnership,” examining the marketing and security relationship and how marketing leaders can preserve brand reputation amid rising data privacy and security concerns.

The report found that 79% of CMOs believe the marketing-security partnership is extremely or very important to acquire, maintain and secure customer data for competitive advantage. Yet a third of marketing-security partnerships are not collaborating effectively.

Read more here …

https://outlookseries.com/A0768/Infrastructure/3251_KPMG_Marketing_security_collaborate_brand_trust.htm

Quantexa's Christine Broomhead share some thoughts.