Gen AI and the evolving role of marketing - Capgemini

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The majority of marketers (62%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding.

Organizations already investing in generative AI for marketing dedicate 62% of their total marketing technology budget towards it, seeing this breakthrough technology as a catalyst for creativity and innovation in marketing. That’s according to Capgemini Research Institute’s latest report ‘Generative AI and the evolving role of marketing: A CMO’s Playbook’, which reveals that half of organizations have already set aside specific budgets and almost half (47%)
have allocated teams for the implementation of generative AI in marketing.

Quantexa's Matt Hooper weighs in: Capgemini: 60% Integrating Generative AI Into Marketing