KPMG: Automakers ramp up data privacy efforts to keep pace with connected cars

Sheryl_Wharff · September 3

A new KPMG study found that balancing data-driven innovation with customer and regulator concerns about collection, usage, and sharing is a significant undertaking that is under way with automakers across the globe.

About nine out of ten automotive leaders (86%) say they have significantly or moderately increased their privacy program budgets.

KPMG explored how automakers are thinking about customer privacy in a survey of 50 leaders from around the globe and a series of interviews with privacy leaders at global automakers. The findings and insights are revealed in a new report, “Driving trust: Consumer privacy and auto manufacturers.”

KPMG: Automakers ramp up data privacy efforts to keep pace with connected cars

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