3. Key Content Across KYC Buying Cycle

This content should be sent to any of the key buying personas during each stage of the buying cycle to build a relationship, educate the customer and prove/evidence our approach to KYC.

View content in Showpad here

Buying Cycle	Customer Activity	What do they need to exit this stage	What are they looking for from suppliers during this stage
Educating /Nurturing	Not actively exploring any options	Interest in changing course/ Need to do something	Innovative new ways of solving identified problems. Understanding what the competition is doing.

Share your thoughts

If you have any feedback on this playbook, there are any playbooks you'd like to see, or want to share how you got on with your latest pitch head to our dedicated KYC Playbook thread:

Published 2 years ago