Gartner: Time For Sales To Align With Marketing

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner.

The inaugural Gartner B2B Commercial Strategy Survey of 412 senior marketing and sales leaders across North America and Western Europe in November and December 2023 found that 80% of key commercial activities are missing contributions from marketing or sales. Moreover, 90% of marketing and sales executives report their functional priorities conflict with one another.

Read more here … https://outlookseries.com/A0768/Infrastructure/3349_Gartner_Time_Sales_Align_Marketing.htm

@Quantexa's Christine Broomhead shares some insights.