Forum Discussion

Lorena_Seco's avatar
Lorena_Seco
Icon for Quantexa Team rankQuantexa Team
3 years ago

The Inherent Problems of MDM

The aim to have one master record for each real world entity has always been hard to achieve—and it’s becoming even harder. Companies are contending with: Multiple internal applications—many of wh...
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Areefih_Ghaith's avatar
Areefih_Ghaith
Icon for Quantexa Team rankQuantexa Team
2 years ago

Another problem with MDM implementations is the business case, just connecting data without thinking about the downstream problems it solves tends to lead to weaker cases and deprioritisation in funding. Taking a Decision Intelligence approach which instead gives flexibility in connecting data means teams like Marketing, Risk, Financial Crime all stand to benefit and therefore can be used as value drivers in the business case.