What is User Journey Analytics (UJA)?
User Journey Analytics (UJA) is a service developed as part of the Quantexa Platform that tracks and collates end-user activity, enabling analysis and understanding of usage data to help maximize the value of the Quantexa Platform.
How does UJA work?
- UJA receives events from the User Interface, meaning anything triggered by a user's action in the UI
- UJA interprets the received events and then stores them in
Elasticsearch - The events are then exported by Admin users as .csv files for analysis
What can UJA Data be used for?
- Analyzing trends of usage of the platform overall or per feature basis (see Figure 1)
- Determining how much value your users are getting from platform features
- Tracking the adoption of new features
- Informing user training requirements
Figure 1. An example of total minutes of usage per month by end users (e.g. Investigators) over time.
How can you use UJA?
- Product Owners & Business Analysts can analyze how frequently each feature of the Quantexa Platform is used to provide insight into tool adoption and value received. This can help teams understand functionality that may be underutilized, unknown by users, or missing from the platform completely due to being missed throughout the upgrade process.
- Senior Users can review underutilized areas where their teams may require training to use the platform to its full potential. This can help increase efficiency and effectiveness across the investigation process.
How does Quantexa use UJA?
The Quantexa team also uses UJA to support you in getting the most out of the Quantexa Platform:
- Quantexa Technology Account Partners (formerly CSMs & SSMs) can help identify training needs or point out areas of missed value. For example, analyzing how any tasks or networks were investigated, along with functionality used as they were investigated, to show how one team uses certain functionality that another might be missing out on. This helps prioritize educational efforts to improve adoption across your users and your available features.
- Quantexa Product Management can pick up on signals and trends and use them to support areas for investment in the platform, helping direct research and development efforts to build better features over time.
UJA Output
The raw output of UJA (see Figure 2) records each click a user makes which can help you analyze usage of features such as:
- Number of unique users per time period
- Number of Searches run
- Number of Investigations created
- Number of Explorations run
- Number of Investigations exported as an image
Figure 2. An export of raw data from UJA, including timestamps and events, as well as whether search filters are applied or not applied.
You can use this raw data to prepare custom reports, which your TAP (formerly CSMs & SSMs) can advise on.
Note: UJA does not include any sensitive data such as searched terms.
Key Insights Uncovered Using UJA
- One customer found that 98% of searches were being run without a search filter (i.e., all free-text searches), which can result in fewer specific matches for users. This insight supported the investment in making the Constraints Search UI easier to use and a general overhaul of the Search UI.
- Another customer found using Quantexa UJA pivotal in justifying additional train-the-trainer sessions and highlighting further value in how their team could use Quantexa. The insights gained from this analysis and continued investigation training have proven instrumental in increasing user adoption and driving positive organisational changes. They continue to refine usage to deliver tangible outcomes, including enhanced fraud detection and increased efficiency in investigations through user adoption.
- Customers have found low usage of several key features, such as Entity Lab, and used this to identify further training needs. Figure 3 shows the type of report that can be created to illustrate the frequency of feature usage:
Figure 3. An example of the number of recorded events per month per feature.
How to get started with UJA
- Contact your TAP (formerly CSMs & SSMs) to ensure that UJA is installed on all deployments
- Requirements:
Additional Information