The insurance single customer view.. What actually is it ?

I think people miss use the term entity resolution. We have all heard insurers wanting to achieve a customer “golden record” they can have confidence they have created a record of an individual that all future decisions can be based. But insurance companies lack the ability to truly connect siloed data across systems and platforms that were never meant to be connected. And if they’re able to create a record that resembles a golden rerecord it’s a snapshot in time of the individual you are trying to quote a price, underwrite a policy, or base a claims-decision on.
True entity resolution provides confidence that you built a 360-degree view of your customer, applicant, insured, claimants, or third parties, that can be regenerated in real-time as additional data is dynamically brought into the system. Entity resolution is not a one and done customer view it’s an ever-changing target that sometimes does not want to be identified.